Seven colleagues clocked in this morning. None of them is a person.

blumi builds AI agents that are employed, not installed. Each one has a job, its own credentials, an onboarding, a manager who corrects it, and a review every week. Nothing it cannot undo happens without a person.

Built on seven agents running inside Artivive, a company serving more than 750,000 creatives worldwide. Every one of them is bespoke. No two companies get the same colleague.

Under each badge: what it is doing right now. Turn one over for what it may reach. Slide sideways for the rest.

Today 09:14

blumiNo. 01
Otto
Executive assistant. Inbox, calendar, follow-ups.
since2025-11
OttoNo. 01
May reach
  • Inbox, read and draft
  • Calendar, edit
  • CRM, read
Never alone
  • Send to a new contact
  • Delete anything
  • Book money
reports toLena
clocked in
blumiNo. 02
Mira
Customer support. First reply, escalation, ticket hygiene.
since2026-01
MiraNo. 02
May reach
  • Support inbox, read and draft
  • Help centre, read
  • Billing, read only
Never alone
  • Send without a 👍
  • Issue a refund
  • Change an account
reports toJonas
clocked in
blumiNo. 03
Juno
Content and brand. Drafts, decks, brand checks.
since2026-02
JunoNo. 03
May reach
  • Brand book
  • Drive, marketing folder
  • Deck builder
Never alone
  • Publish anywhere
  • Post as the company
  • Use a photo without a licence
reports toSara
clocked in
blumiNo. 04
Ines
Revenue analytics. Weekly numbers, reconciliation.
since2025-12
InesNo. 04
May reach
  • Invoicing, read only
  • Payments, read only
  • Analytics, read
Never alone
  • Move money
  • Edit an invoice
  • Sum two sources that overlap
reports toKarim
clocked in
blumiNo. 05
Piet
Website desk. Edits, publishing, checks.
since2026-03
PietNo. 05
May reach
  • Site repository
  • Staging
  • Search console, read
Never alone
  • Publish without a check
  • Touch the legal pages
  • Change prices alone
reports toSara
clocked in
blumiNo. 06
Noor
Operations. Scheduling, hand-offs, status.
since2026-04
NoorNo. 06
May reach
  • Schedule, edit
  • Team chat, post
  • Supplier list, read
Never alone
  • Confirm an order
  • Cancel a slot
  • Contact a customer
reports toEva
clocked in
blumiNo. 07
Tess
The checker. Reads what the others deliver. Cannot act.
since2026-05
TessNo. 07
May reach
  • Every draft before it leaves
  • Company facts
  • The numbers, read only
Never alone
  • Send anything
  • Edit anything
  • Be skipped
reports toeveryone
clocked in

A replayed day, written from real work.

Names and companies are invented. The work is not.

The same TuesdayA tool
Nothing. It is waiting for a prompt.
Nothing.
Someone types: "write a reply to this customer".
An answer. Someone checks it, fixes it, sends it, files it.
Nothing.
Nobody knows how many tickets came in today.
The same TuesdayA colleague
Read the night's tickets. Answered six, escalated one.
Drafted a refund reply. Waiting for Jonas.
Jonas approved. Sent, filed, customer told.
Three tickets, one cause. Told Jonas before the fourth.
Held a cancellation. Not hers to decide.
Fourteen closed, two waiting on a person. Queue clean.

Drag the line.

A tool waits for a prompt. A colleague has a job.

The models are the same. The difference is everything around them: a job description, a schedule, a manager, credentials, a queue that belongs to someone. A tool answers when asked. A colleague notices at 07:35 that three tickets share one cause.

That is what blumi builds. Not a chat window with your logo on it. A colleague with a file.

We start with the job. Not with the technology.

Before a line of code, there is a job description. What the colleague is responsible for, what output a person checks, when it works, who it reports to, and what is not in the job. If the job cannot be written down, there is no colleague in it, and we say so.

Every one of these is written for one company. None of them is a template.

Job descriptionNo. 02
Title
Customer support
Purpose
First reply on every ticket within the hour, escalation when a person is needed, a clean queue at 18:00.
Responsibilities
  • Read every new ticket and answer the ones the help centre covers
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
  • Draft replies for refunds, cancellations and complaints, then wait
  • Group tickets with one cause and tell Jonas before the fourth
  • Close what is done, tag what is not
Output a person checks
The queue at 18:00 and every draft that waits.
Schedule
07:30 to 18:00 on weekdays. Sunday evening: the review.
Not in this job
Refunds, account changes, promises about dates.
reports to Jonas, head of supportblumi
CredentialsInes, No. 04
  • Payments, read
  • Payments, refund not in the job
  • Invoicing, read
  • Invoicing, edit not in the job
  • Analytics, read
  • Bank, transfer not in the job
No key yet. Choose what Ines may reach, then issue it.

You are finance. Try switching on a refund.

It reaches exactly what it needs. Nothing else.

A colleague gets its own credentials, issued for its job and nothing wider. A key that can read payments cannot refund one, whatever the colleague is told and whoever is telling it. The limit is set at the provider, not in a prompt, so it holds on a bad day too.

Every use of every key is logged with the colleague's name on it. Like a badge at a door.

Nobody is trusted on day one.

The first weeks are reading. Then drafting, with a person reading every draft. Then one lane at a time, each released when the corrections stop coming. Trust is earned in the file, not assumed in the contract.

This is the part most projects skip. It is the part that decides whether the colleague is still there in six months.

OnboardingMira, No. 02
  • Week 1Reads. Every ticket, the help centre, last year's replies. Sends nothing.0 sent
  • Week 2Drafts. Jonas reads every one before it leaves.41 corrections
  • Week 3Routine replies go out after a 👍. Everything else still waits.9 corrections
  • Week 5Routine replies alone. Refunds and cancellations wait for Jonas.2 corrections
  • Week 8The queue is hers. Jonas reads the review on Sunday evening.1 correction
Ticket 4471Tuesday 09:12
From Anna K. · customer since 2024
I was charged twice for August. Please fix this. Anna
Mira's draft

Hello Anna, you are right, August was charged twice. I have asked for the second charge to be refunded and you will see it within five working days. Sorry for the trouble.

Mira, support

Waiting for you. A refund is not hers to send.

You are Jonas, head of support.

Anything it cannot undo waits for a person.

Sending to someone new, paying, deleting, promising a date. The colleague drafts, explains why it is waiting, and waits. Refuse it and it asks what should change, redrafts, and waits again. It does not sulk and it does not sneak.

This is not a limitation we accept. It is the job. Nothing leaves without a person, and every decision is logged with the person's name on it.

Say it once. It becomes a rule.

A correction typed once is filed with who gave it and when, and checked on every later draft. The colleague does not need to be told twice, and it does not forget when someone new joins the team.

Over a year that file is the most valuable thing in the company: how you actually want the work done, written down by doing it.

FeedbackMira, No. 02
Her next draft
Give Mira one correction
Rules on file
  • Never promise a date without a source.Jonas · wk 36
  • First names, no "Dear Customer".Jonas · wk 12
Weekly reviewSunday 21:00 · week 36
Mira, read by herself
212 conversations. 3 corrections received. 2 replies held for a person. 1 wrong.
What went wrong
On Tuesday I told a customer the parcel would arrive Thursday. I had no source for that. Jonas caught it before it went out.
One fix I propose
I state a date only when the order system gives me one. Otherwise I write "I will check and come back today", and I do.
Waiting for Jonasnothing changes until approved

You are Jonas. It is Sunday evening.

Every Sunday it reads its own week.

What it did, what it got wrong, what it was corrected on. Then it proposes one fix, and a person approves it or not. Nothing changes on its own, and nothing that went wrong is quietly forgotten.

This is the point where "employee" stops being a metaphor. A tool gets updated. A colleague gets reviewed.

One job title. Three different employees.

Support at a travel agency, at a chain of bike shops and at an architecture studio is the same word and three different jobs: different access, different rules, a different person to wait for, a different first sentence. The colleague that is right for one would be fired at the other two in a week.

There is no template for this. That is why blumi does not sell one.

Support colleagueSonnenweg Reisen
May reach
The booking system, supplier terms, the customer's own file
Never alone
Confirming a booking, moving a travel date, promising a refund
Waits for
The agent who owns that booking
First reply
Within the hour in season, next morning off season
Opens with
Hello Anna, lovely that you are thinking of us.
blumisince 2026-01

Switch the company. What changes is marked.

Interview a colleague.

Pick one and ask what you would ask a candidate: what it does, what it will not do, how it is onboarded, what happens when it is wrong. It answers for itself.

MiraCustomer support
ready
Nothing you type is stored.

Three ways to work together.

Questions people ask before they write.

What is an AI colleague?
An AI colleague is an AI agent employed like a member of staff: it has a written job description, its own credentials scoped to that job, an onboarding of several weeks, a person it reports to, feedback that becomes filed rules, and a review every week. blumi builds them for one company at a time.
How is a blumi colleague different from a chatbot or an AI tool?
A tool answers when it is prompted. A colleague has a job, a schedule and a manager: it reads the support inbox at 07:35 without being asked, drafts what it is allowed to draft, and waits for a person on anything it cannot undo. The model may be the same. Everything around it is different.
What can an AI colleague never do on its own?
Anything irreversible: writing to a new contact, paying or refunding, deleting, promising a date. Those wait for a named person. The limit is set at the provider, so a key that may read cannot write, whatever the agent is told.
Which systems can it access?
Exactly the ones its job needs, with credentials scoped at the provider: a support inbox, a help centre, a booking system, invoicing read-only. Every use is logged under the colleague's name, like a badge at a door.
How long does it take to employ one?
An Audit takes one day. A Build, one colleague in production on your real systems, takes four to eight weeks. That includes the onboarding: the colleague first only reads, then drafts for a person, then takes over one lane at a time.
What does an AI colleague cost?
blumi does not publish prices. Every colleague is written for one company, so the scope is set after the Audit. Describe the job in the form on this page and Sergiu Ardelean answers with what it would need, usually within two working days.
Is it GDPR compliant?
blumi is based in Vienna and builds within the GDPR: credentials scoped to the job, every access logged, no data sent to a third party the job does not require. Data processing terms are agreed for each engagement before any system is connected.
Who is behind blumi?
Sergiu Ardelean, founder of blumi and of Artivive, the Vienna-based augmented reality platform used by more than 750,000 creatives worldwide. He built and runs the seven AI colleagues that work inside Artivive. The colleagues on this page are those seven, with names and companies changed.
your companyNo. 01
Your first colleague
Tell us the job and the badge fills in.
sincesoon

Tell us the job you are tired of doing.

If it repeats and has an output someone can check, there is probably a colleague in it. If not, you will hear that too. Your message goes to one person and nowhere else.

Please add your name.
Please add an email we can answer to.
Give us at least a sentence about the work.

Received.

Sergiu Ardelean reads every one of these himself and answers with what he would build, usually within two working days.

One person reads this: Sergiu Ardelean, the founder of blumi, who built and runs the seven colleagues inside Artivive. No newsletter, no third party, nothing shared.